As a part of upping the sport within the over-the-top (OTT) area, Reliance Leisure is gearing as much as re-launch its on-demand film platform BigFlix, globally. In its new avatar, the OTT service will goal not simply Indian shoppers inside the nation, but additionally Indian cinema lovers throughout geographies with over 2,000 films in high-definition throughout 9 totally different languages.
Shibasish Sarkar, chief working officer at Reliance Leisure, instructed ET that when the corporate first launched BigFlix in 2008, it was to supply high quality content material at residence, however the market was not prepared.
“We have been the primary organised gamers combating in an unorganised and closely pirated market, which was a humongous process then. Additionally, there was no infrastructure help. So after 3-4 years, we didn’t make investments cash within the enterprise and determined to attend for infrastructure to develop,” Sarkar stated, whereas emphasising that the corporate saved the product alive.
Nonetheless, India has seen a dramatic rise within the variety of cellular web customers and particularly 4G information customers, coupled with enchancment in broadband infrastructure within the final 18 months has resulted in worldwide gamers like Netflix and Amazon Prime Video to launch their providers in India, giving a significant enhance to video consumption over web. Sarkar believes that the time is correct for Reliance Leisure to re-launch its operations.
“Indians are shifting to digital leisure in a giant means with consumption rising each day. Notably, Bigflix will fill within the void created by the decline of the house video market by digitally delivering films,” Sarkar defined.
The brand new providing will ship a personalised theatre expertise to customers who can stream and obtain films advertisement-free, on any Web-connected gadget together with private computer systems, tablets, smartphones, good TVs and recreation consoles.
Amit Khanduja, CEO at Reliance Leisure-Digital, stated that whereas globally the demand for video content material has risen steeply, the digital platform is witnessing a wider viewers all over the place, together with India. He stated that BigFlix has managed to signal offers with banners together with Dharma Productions, Disney Studios, Viacom18 Movement Photos, Phantom, Rajshri, and Telegu One amongst others, which is able to guarantee regular provide of content material.
“Our focus will stay on high quality of service and a seamless expertise throughout gadgets. Now we have saved value factors very reasonably priced at Rs 50 per thirty days for India and $1.99 per thirty days for customers exterior, which is usually the value they pay for one title,” Khanduja stated.
Aside from subscription video-on-demand (SVoD), BigFlix can even provide newest movies on a transactional VoD foundation, the place customers will pay Rs 10-50 for a film.
Moreover, the service might be out there on one of many largest pay TV operator in US — Dish Community, throughout its pay TV and OTT service Sling TV.
“Now we have our business-to-consumer in addition to business-to-business fashions in place. Aside from Dish, we’re additionally tying up with digital out-of-home (DOOH) community supplier Pervasive TV, which supplies content material throughout over 5 million resort rooms. We purpose to succeed in 2 million resort rooms within the subsequent 12 months by means of this,” Khanduja stated.
Presently, the corporate has over 3.9 million registered customers.