Finance Firm Pipe Acquires Media Outfit Purely Capital – Deadline


Pipe, which is behind a platform that enables customers to deal with their recurring income streams as belongings, that means they will unlock capital to upscale their companies, is moving into the leisure house.

The corporate has acquired UK outfit Purely Capital, which focuses on media and leisure financing. Via the deal, Pipe will launch a brand new media and leisure division on its platform, which can permit producers, rights house owners, and distributors entry to quick up-front income from their long-term licensing contracts from investment-grade streaming companies and broadcasters, together with Amazon, Netflix, and Disney.

The businesses famous that streaming companies and broadcasters usually license content material for 2 to 5 years from a manufacturing firm, distributor, or different rights holder, and pay quarterly installments over the size of the licensing interval, that means revenues are drip-fed. Collectively, they plan to permit mentioned rights holders to entry that cash up entrance, enabling them to take a position extra in making or buying new content material within the quick time period.

As a part of the deal, Purely Capital founder and CEO Wayne Marc Godfrey will assume the position of common supervisor of Pipe’s Media and Leisure Division, and might be joined by co-founder Dan Abrams and the remainder of the Purely crew.

To this point, Purely has originated the purchases of greater than 250 titles from its clients, representing over $45 million in revenues, in line with the corporate.

“Pipe has constructed the capital markets engine to attach recurring revenue-generating belongings to institutional buyers searching for yield,” mentioned Harry Hurst, co-founder, and co-CEO, Pipe. “We’re excited to announce the acquisition of one of many main originators of those belongings, Purely Capital. We met Wayne and his crew a bit over a yr in the past and have watched the unimaginable job they’ve accomplished scaling their enterprise with restricted sources. Now, working underneath the Pipe platform, we’re assured we’ll be capable to proceed to faucet into this $250 billion/yr market and supply a number of financing options and a really category-defining service for the creatives and rights house owners that make up this thrilling market.”

“I’m honored to be becoming a member of the Pipe crew to empower media and leisure firms to grab management of their long-dated revenues, speed up the expansion of their enterprise, and stretch the boundaries of their creativity,” added Godfrey. “I’ve been enthusiastic about discovering new methods to assist creators with their leisure financing wants and lengthy believed that the entry to financing wanted an overhaul with a view to turbo-charge creators. Expertise is the perfect resolution for this. It drives practically each different side of the leisure business, from how content material is produced, to how it’s distributed and consumed, and it solely is sensible to carry finance into the digital age via the unimaginable platform that Pipe has constructed.”



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