JYP Leisure to launch Ok-pop NFT platform | Bandwagon

JYP Leisure have revealed their plans to enter the world of NFTs.

In accordance with a report by Soompi, JYP Leisure introduced that it’ll enter right into a partnership with Dunamu, the operator of South Korean cryptocurrency change Upbit, to supply and distribute NFT-linked digital items. They are going to be launching a platform the place the non-fungible tokens (NFTs) are distributed, and extra companies shall be developed and operated. 

The platform shall be used to distribute Ok-pop content material for JYP’s roster of artists. JYP Leisure presently homes notable acts similar to  TWICE, 2 PM, Stray Youngsters, ITZY and Day6, in addition to Japanese woman group NiziU.

“JYP has artists who signify Ok-pop all over the world in addition to inventive, skilled content material,” JYP Entertaiment shares in a press release. “Dunamu has the foundational technological abilities similar to blockchain and a world community. Via our collaboration and synergy, we are going to create added worth by way of our NFT platform enterprise.”

Utilizing blockchain know-how, NFTs are models of knowledge saved and it exists as a singular digital asset. As a result of each NFTs is exclusive, it may be used to authenticate possession of digital content material similar to video clips and digital information. It’s much like guarantee certificates that include luxurious items. 

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