Noida’s final Metro station is now ‘Wave Metropolis Heart’ | Noida Information

NOIDA: The Delhi Metro Rail Company renamed the Noida Metropolis Centre Metro station as ‘Wave Metropolis Heart, Noida’ on Wednesday as a part of a revenue-generating transfer.
Noida-based actual property agency Wave Infratech was awarded the naming rights for 3 Metro stations in March this yr. Two of the stations are in Noida, whereas the third is in Gurgaon. The identify of the second Metro station in Noida, Sector 18, can even be modified shortly, firm officers stated.
Wave Infratech has been awarded the naming rights for 10 years. The corporate will get pleasure from unique advertising rights for 500 sqare metres of media house. The color scheme inside the station can also be to be decided by the corporate to mirror its branding.
DMRC had launched the idea of renaming some stations for a price in July 2013. Corporations had proven curiosity in 4 Metro stations – Noida Metropolis Centre, Noida Sector 18, MG Street and HUDA Metropolis Centre – and three had been awarded to Wave Infratech in March this yr. In all, 9 stations had been made accessible for semi-renaming. These have been Golf Course, Botanical Backyard, Vaishali, IFFCO Chowk and Guru Dronacharya Metro stations in addition to the 4 already named above.
All of the Metro stations provided for semi-renaming are on the Blue and Yellow traces, which have the best ridership for Delhi Metro. Up to now, all of the stations bear names primarily based on their location. Speedy Metro in Gurgaon already follows the observe of station branding.
In the meantime, Noida Metro Rail Firm (NMRC) has additionally determined to public sale sure stations alongside the 28km Noida-Better Noida hall for branding. Officers stated the auctioning rights to call the stations would quickly be introduced. Stipulations for the scheme are being labored out and will probably be finalized quickly, they stated.
“As soon as we work out the small print and variety of stations that will probably be auctioned, tenders will probably be initiated for the scheme. Station branding is profitable internationally and we’ll quickly undertake it too,” stated an NMRC official.

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