Shemaroo launches free-to-air Hindi normal leisure channel


Shemaroo Leisure has launched a brand new free-to-air (FTA) Hindi normal leisure channel (GEC) ‘Shemaroo Umang’.

The corporate already operates two FTA channels – Shemaroo TV and Shemaroo MarathiBana.

The brand new channel is at the moment accessible on DD FreeDish and can quickly be accessible on different cable and direct-to-home (DTH) operators.

Positioned as a women-centric channel, Shemaroo Umang will likely be catering to their leisure and aspirational wants.

“We have now skilled immense success with our present tv channel slates and are excited to announce the launch of our new Hindi GEC ‘Shemaroo Umang’,” mentioned Hiren Gada, CEO, Shemaroo Leisure. “We’re dedicated to be a pacesetter within the Indian leisure trade and construct our place out there with the brand new launch.”

The launch of Shemaroo Umang will strengthen the corporate’s presence within the broadcast area, mentioned Sandeep Gupta, COO, Broadcasting Enterprise, Shemaroo Leisure. “We’re positive that the audiences will love our curated assortment of a few of the most admired reveals and Shemaroo Umang may even quickly emerge as a family identify similar to Shemaroo TV and Shemaroo MarathiBana.”

The channel may even be accessible on Shemaroo’s OTT platform ShemarooMe.



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