Seoul’s Olympic Stadium was packed throughout pop band BTS’s three sold-out reveals final October, however some followers bypassed lengthy merch strains by preordering objects through the e-commerce app Weverse Store (previously known as Weply), which affords unique band-related merchandise. Others checked wait instances for meals kiosks and posted messages to BTS members by way of the social networking app Weverse. These companies weren’t constructed by tech startups, however by a subsidiary of Large Hit Leisure, the Seoul-based music administration and manufacturing firm that represents BTS and different artists. Launched final June, the apps are a part of Large Hit’s plan to construct a “one-stop service inside the music business,” says co-CEO Lenzo Yoon, akin to the transactional “tremendous apps” well-liked in components of Asia. Weverse Store now boasts 1.8 million customers from 200 international locations; Weverse has 1.4 million each day customers.
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A model of this text appeared within the March/April 2020 challenge of Quick Firm journal.