Why Zee Leisure inventory is an efficient purchase

The inventory of Zee Leisure, one of many largest gamers within the media and leisure area, has been on a restoration path and has gained 31 per cent up to now yr. Whereas the corporate was hit laborious, by way of commercial income and recent content material, resulting from motion restrictions and lockdown measures each have began to pick-up. Given its pan-India presence with sturdy base in GEC (normal leisure class), and good assortment of film library , the corporate ought to have the ability to construct a robust viewers base going forward. The corporate is among the many high three gamers in regional and Hindi markets . It had been increasing its regional presence and now operates 49 channels in 11 languages. Additionally, the overhang on the promoter’s stake sale has been addressed. Now, the corporate plans to undertake investments for the subsequent two years with digital content material creation, significantly for Zee5 (its OTT platform) and ramp-up film manufacturing. It additionally has plans to extend its authentic content material and broader portfolio channel (tv). This could assist sooner or later progress of the corporate. This together with sturdy content material base and sustained plans for advertising and marketing investments are key positives for the corporate.

At ₹209, the inventory is buying and selling at one yr ahead PE of 13 occasions (Bloomber consensus) versus 5 yr common of 23 occasions. Given its low cost valuation, sturdy prescence in Indian leisure trade and good prospects for progress in streaming enterprise buyers with funding horizon of 2-3 years can purchase the inventory.

Income progress potential

Zee Leisure derives about 40 per cent of its income from subscription and the outbreak of pandemic has helped enhance the subscription base as folks had been confined to their houses. This was at a time when commercial income which contributes to a significant chunk (about 58 per cent) was attempting to make a comeback. As an illustration, final yr in June and September quarters, when strict lockdown and management measures had been put in place throughout states, the subscription income registered 5 and 10 per cent y-o-y progress respectively whereas commercial income fell 64 and 26 per cent y-o-y throughout the identical interval.

Additional, giant viewers base, presence in a number of languages and robust market penetration, significantly in Hindi channels, have all the time labored in favour of Zee. Now with commercial income slowly recovering, these key elements may assist in sustaining key income streams within the coming quarters. In accordance with EY-FICCI Media and Leisure report 2021, the regional content material consumption has been on the rise and the pandemic accelerated the identical. In consequence regional commercials too have been on the rise. That is anticipated to proceed since most corporations have began to extend their advert spends. Additionally, as soon as the brand new tariff order decision (for pay TV) settles available in the market, it ought to assist in the subscriber pricing progress of the corporate. It additionally presents worldwide content material to the Indian viewers which bodes nicely for the corporate’s prospects.

Streaming Enterprise

The elevated content material consumption up to now yr, significantly by the OTT platform bodes nicely for an leisure firm reminiscent of Zee. The corporate’s OTT platform Zee5 has been steadily gaining traction with 72.6 million world month-to-month lively customers in March 2021 (63.1 million final yr March).

Throughout the quarter, the corporate launched 14 authentic reveals and flicks in Zee5 and the corporate has plans to launch extra unique content material on the platform throughout languages within the coming quarters which ought to enhance its subscription. The content material investments are more likely to proceed at the same time as annual pricing (for Zee5) had been lowered to make it aggressive (₹499 per yr). On the film manufacturing enterprise, Zee already has an unlimited assortment of films in its library throughout genres and languages. That is the place Zee’s presence throughout leisure helps the place Zee can’t solely retain the tv viewers base however will get to supply unique films or direct launch in Zee5 platform. As an illustration, the corporate launched ‘Radhe’, a giant price range film completely on Zee5. The film manufacturing and distribution rights will assist the corporate to monetise throughout broadcasting, digital and music companies.


Regardless of a pandemic-hit 4QFY21, in comparison with 4QFY20 which had low influence resulting from Covid, the advert income registered progress of 8 per cent y-o-y. Subscription income grew 8.4 per cent y-o-y throughout the identical interval. This was primarily pushed by Zee5. Firm reported revenue of ₹210 crore, towards the loss reported (impacted by one-off objects) throughout the identical interval final yr. The corporate’s adjusted EBITDA was at ₹ 540 crore in 4QFY21 vs ₹ 319 crore final yr. .

Whereas Zee’s valuation and enterprise prospects are engaging, buyers ought to issue a number of issues and make investments for the long run. Its commercial income may take successful, within the short-run, if Covid infections rise. Additionally, each TV and OTT, function in a extremely aggressive area and might influence market share of Zee.

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