Two of the most important leisure homes have simply joined forces.
In an announcement made earlier at this time (27/01), YG Leisure confirmed that they are going to be partnering with Massive Hit Leisure to additional broaden their attain in assorted areas equivalent to “content material distribution, content material, and media platforms”.
“We’ve ready a brand new turning level for each firms, which have been aiming to be the very best of their respective fields. We are going to develop collectively via varied collaborations that may affect the general leisure way of life,” says the 2 leisure companies by way of a shared press launch.
As a part of the brand new partnership, artists and content material from YG Leisure will likely be included in Massive Hit Leisure’s worldwide fan platform Weverse, whereas YG Leisure plans to create an modern mannequin that may additional present followers gratifying experiences and distribute Massive Hit Labels’ artists’ merch, albums and extra.
Along with the announcement, Massive Hit Leisure additionally revealed that their subsidiary firm beNX additionally not too long ago invested into YG Leisure subsidiary, YG PLUS.
YG Leisure homes Okay-pop acts within the likes of BIG BANG, BLACKPINK, TREASURE, iKON, and extra, whereas Massive Hit Leisure is house to BTS and TXT.